Abstract: All about “step and repeat” banners: The proper possibility for sponsored occasions the place there are stationed photograph ops.
For anybody who’s within the occasions trade (and even those that aren’t), you’ll be accustomed to the “purple carpet” sponsor’s backdrop. A spot the place photographs are taken which supplies excessive visibility to the companies logos on the background. These are an excellent space for the media to take footage of occasion attendees to see who got here alongside – and what they have been sporting!
What are step and repeat banners?
Step and repeat banners are these purple carpet model backdrops. The title step and repeat comes from the actual fact that there’s a repeating sample on the all white backdrop. It will comprise a number of sponsors and probably the occasion title or brand too. They are going to normally carry as much as round 5 totally different sponsor names.
Advantages of step and repeat banners
As talked about beforehand, a majority of these banners are a good way for sponsors to get extra visibility, and thus enhance your sponsorship . Relying on the occasion’s visitor listing and profile, footage might pop up in commerce magazines, newspapers, and web sites, making it a lovely funding provide for sponsors to think about. You would possibly prefer to strategy present sponsors and see in the event that they wish to add this as an possibility with their sponsorship bundle, or maintain it in thoughts for future sponsors and packages.
Step and repeat transportable banners are the best answer if in case you have a recurring occasion. This fashion they are often packed up when the day or night finishes and saved away, able to be introduced out once more for the following occasion. In any other case they can be utilized merely for any occasion the place affixing to the wall isn’t an excellent possibility. You will discover this possible for almost all of venues, except they’ve a devoted banner wall already in use.
As a result of a photograph op banner must be sufficiently big to seize a minimum of a pair, and accommodate for the tallest particular person, you will want to go large along with your sizing. A lot of these banners are usually known as a media wall, and are available in sizes of 1.8m excessive (not advisable for peak!), 2.4m excessive, and a couple of.9m tall. Typically, it is best to select the tallest dimension to account for all heights, and solely go smaller when you positively have a low ceiling and nowhere else to place the banner. These types of banners will normally are available in a width of two.2m broad.
Add a Step and Repeat Backdrop Banner to your occasion to each add an excellent backdrop for photographs, in addition to good method to pull in some additional sponsorship .